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What is "Nearest Neighbor", and how does it work?
What is "Nearest Neighbor", and how does it work?
Nearest Neighbor is a program within PRINTgenie, deployed from mobile or “List Builder” on the desktop, that allows the user to target from 5 to 300 properties around a specific home address, then send direct mail or an entire mail campaign to those targeted properties.
Based on the subject property (The property of interest) we'll do a radius pull of as many properties as you wish.
Don't worry. If the property is a rental, we'll mail it to the Mail address. (the decision maker)
We run a DPV (Delivery Point Validation) on every address to ensure that it is a deliverable address.
You can search for the following types of properties. (Note: We don't search for apartments)
Residences
Condos
Commercial Buildings
List Builder
Once you search and find the Nearest Neighbors on the desktop using “List Builder” you have choices as to what to do with your new list.
Go to List
Send Campaign
Send Mail
Mobile App
Once you search and find the Nearest Neighbors on the Mobile app using “Nearest Neighbor” you have choices as to what to do with your new list.
Add to Mailing List
Send Mailer
Add to Active Campaign
Add to New Campaign
Where do I find my Nearest Neighbor Order History?
You can find your Nearest Neighbor order history under 'My Contacts'.
Send Mailer
When you search a nearest neighbor and you choose to “Send Mail” it will add the names to a List called "One-off Mailer | Catch-all List"
Add to Active Campaign
When you search a nearest neighbor and you choose to “Add To Active Campaign” it will add the names to the List that was previously assigned to that “Active Campaign.” You will find the new Nearest Neighbor contacts in that list. You can find it by visiting the “Active Campaigns” section on desktop or mobile.
Add to New Campaign
When you search a nearest neighbor and you choose to “Add To New Campaign” it will add the names to a new List that we will create for you automatically. You will find the new Nearest Neighbor contacts in that new list. You can find it by visiting the “Active Campaigns” section on desktop or mobile.