Lead Capture
      • 10 May 2024
      • 1 Minute to read
      • Contributors
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      Lead Capture

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      Article summary

      What is Lead Capture?

      Marketing attribution is a powerful tool that links customer engagement back to your direct mail campaigns. It helps identify high-performing strategies, enabling data-driven optimization of future marketing efforts. In essence, it maximizes your return on investment by spotlighting what works best.

      In simple terms…

      It means that anyone that that scans the QRcode on your mailer will be brought to a PURL. “Personal Landing Page.”
      AND the owner of the PRINTgenie account will be notified via SMS Text and Email of that scan.

      How does it work?

      Nothing needed on your part. Simply order any template (and/or campaign that includes a template) that has been designated a “Lead Capture” template. A template will be defined as a “Lead Capture” template during the making of a template whereas PRINTgenie and/or a PRO can drag a Lead Capture Merge Block to the template, therefore designating it a Lead Capture template.

      Let’s nerd out a little!

      PRINTgenie will automatically assign a Dynamic QRcode to the template. The QRcode will include the recipient’s property information and owner details. This information allows us to share the owners property information on a PURL, and it gives us the ability to notify the sender.